About us

A LEADING ROLE is a luxury dress up brand—offering the highest quality fantasy apparel and accessories for all ages. Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more! All of our dress up is beautifully crafted with elevated fabrics and storytelling details—transforming play from imagination to real life.