Be the Star of Your Own Story
The Power of Imagination

A LEADING ROLE is a luxury dress up brand — offering the highest quality fantasy apparel and accessories for all ages.

Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more!

All of our dress up is beautifully crafted with elevated fabrics and storytelling details — transforming play from imagination to real life.

Craftsmanship

Elevated fabrics, keepsake construction, storytelling details.

Imagination

Transforming play from imagination to real life.

The Spotlight

Fantasy apparel for all ages, made for the moment.

Partnership

Licensing with Disney, Universal, Mattel and more.

“Beautifully crafted with elevated fabrics and storytelling details — transforming play from imagination to real life.”
A Leading Role · Founded 2018

Shipping & Delivery

Processing Time

Orders are typically processed and shipped within 1–3 business days after payment confirmation. Processing times may vary during peak seasons or promotional periods.

Shipping Methods

We offer standard shipping, expedited shipping, and international shipping. Available methods are displayed at checkout.

Shipping Rates

Rates are calculated based on the weight of your order, destination, and selected shipping method — shown at checkout before you complete your purchase. Free shipping applies to orders over $99.

Delivery Time

Standard shipping within the contiguous United States typically takes 3–7 business days; expedited shipping may arrive within 1–3 business days. International times vary by country.

Order Tracking

Once your order ships, you'll receive a confirmation email with a tracking number to monitor your shipment.

Shipping Restrictions

We currently ship to addresses within the United States and select international destinations. We're unable to deliver to P.O. boxes or APO/FPO addresses at this time.

Customs & Import Duties

For international orders, customs and import duties may apply on delivery and are the responsibility of the recipient.

Order Modifications

Once an order is placed, we're unable to modify the shipping address or method — please double-check your details before purchase.

Lost or Damaged Shipments

If your order is lost or damaged in transit, contact us immediately at shop@aleadingrole.com so we can help.

Returns & Exchanges

30-Day Returns

We offer a 30-day return policy from the date of purchase. Items must be in their original condition — unworn, unwashed, and with all tags attached.

How to Start a Return

Email shop@aleadingrole.com to begin. Once approved, you'll receive a return authorization number and instructions. Please include a copy of your receipt as proof of purchase.

Return Shipping

Customers are responsible for return shipping costs unless the return is due to our mistake or a defective product. Please package items securely and use a trackable service.

Refunds

Once approved, refunds are processed to the original payment method within 7–10 business days. Shipping costs are non-refundable.

Exchanges

Direct exchanges aren't available — simply return your item and place a new order.

Restocking Fee

All returns are subject to a 15% restocking fee.

Non-Returnable Items

For hygiene and safety reasons, earrings, swimwear, and perishable goods cannot be returned.

FAQ

How quickly will my order ship?

Orders are processed within 1–3 business days, with standard US delivery in 3–7 business days. Orders over $99 ship free.

What is your return window?

30 days from the date of purchase, for items in original condition with tags attached. A 15% restocking fee applies to all returns. See Returns & Exchanges.

Are your licensed pieces official?

Yes — A Leading Role holds licensing deals with Disney, Universal, Mattel and more. Every licensed piece is an official, approved product.

What sizes do you offer?

Most children's dress up runs 3/4 through 9/10, and premium adult pieces run 2XS through 3XL, varying by style. Check each product page and the Size Guide.

How do I care for my dress up?

Each piece includes care instructions. Most premium pieces are gentle-cycle or spot-clean to protect elevated fabrics and details.

Do you ship internationally?

Yes, to select international destinations. Customs and import duties are the recipient's responsibility.

Size Guide

Infant, Toddler & Child

Children's styles run in ranges: 3/4, 5/6, 7/8, and 9/10, with dedicated infant and toddler charts below that. Between sizes? We recommend sizing up for longer wear — imagination grows fast.

Premium Adult Dress Up

Adult styles — including our Barbie The Movie premium collection — run 2XS through 3X, varying by silhouette. Each product page lists its available range.

Footwear

Sparkle heels and metallic boots are sized in standard US children's sizes. For half sizes, size up.

Headwear

Our hats are one size fits most.

Pet

Pet sizing is based on weight, neck and chest measurement — see the chart on each pet product page.

Need Help?

Email shop@aleadingrole.com with your measurements and the piece you have in mind — we're happy to recommend a fit. For the exact chart for a specific style, open its product page and tap Size Chart.

Terms & Conditions

Acceptance of Terms

By using this website you agree to be bound by these terms. If you do not agree with any part of these terms, you may not access or use our website.

Lawful Use

The website is provided for lawful purposes only. You may not engage in activity that disrupts its operation.

Intellectual Property

All content — text, graphics, imagery, and software — belongs to A Leading Role or its licensors and is protected by copyright law.

Accounts

If you create an account, keep your login credentials confidential; you are responsible for all activity under your account.

Limitation of Liability

A Leading Role is not liable for indirect, incidental, special, or consequential damages arising from use of this website.

Changes to These Terms

We may update these terms from time to time; changes take effect upon posting.

Questions

Contact shop@aleadingrole.com with any questions about these terms.

Privacy Policy

Information We Collect

We collect personal details such as names and addresses, usage data about browsing patterns, and cookies to enhance your experience.

How We Use It

We use your personal information to process orders, deliver products, and provide customer support, and to personalize your experience.

Marketing

With your permission, we send promotional emails about products and offers. You can opt out of these communications at any time.

Sharing

We share information only with trusted service providers who help with website operations, payment processing, and order fulfillment — and when required by law.

Security

We implement safeguards against unauthorized access, though no method of transmission over the internet is 100% secure.

Your Rights

You can access, update, or delete your personal information and restrict certain processing by contacting us.

Questions

Contact shop@aleadingrole.com with any privacy questions.

Cookie Policy

What Cookies Do

Cookies are small files stored by your browser that help the site remember your preferences, keep your cart, and understand how the site is used.

What We Use

Essential cookies (cart and checkout), preference cookies (your settings), and analytics cookies (anonymous usage patterns that help us improve the experience).

Your Choices

You can control or delete cookies through your browser settings. Disabling essential cookies may affect checkout functionality.

Questions

Contact shop@aleadingrole.com with any questions about cookies.

Careers

Working at A Leading Role

We're a Los Angeles luxury dress up house working with the world's most beloved stories — Disney, Universal, Mattel, and more. Small team, big stage.

Who We Look For

Designers, patternmakers, producers, and storytellers who believe play deserves keepsake craftsmanship.

How to Apply

Send your portfolio or résumé to info@aleadingrole.com with the role you're dreaming of in the subject line. We read everything.

Affiliates

The Program

Creators and publishers earn commission sharing A Leading Role's premium dress up with their audiences.

What You Get

Competitive commission, early access to new collections and licensed drops, and creative assets styled to the brand.

Apply

Email info@aleadingrole.com with your channels and audience — we'll be in touch with next steps.

Contact Us

Customer Care

shop@aleadingrole.com

Licensing & Partnerships

info@aleadingrole.com

Studio

Los Angeles, California

Open the full contact page →

About Us

A LEADING ROLE is a luxury dress up brand — offering the highest quality fantasy apparel and accessories for all ages.

Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more!

All of our dress up is beautifully crafted with elevated fabrics and storytelling details — transforming play from imagination to real life.

Read our full story →

Our Capabilities

A full-service house, staged in eight acts:

Design & Creative · Pattern & Sample · Manufacturing · Global Sourcing · Packaging & Branding · Logistics & Fulfillment · Content & Production · Licensing & Partnerships

Explore all capabilities →

Media

Stories from the studio, the stage, and everywhere between:

From FAO Schwarz to Center Stage
Aug 12, 2026

The Art of the Licensed Collection
Jul 28, 2026

Crafted for the Spotlight
Jul 9, 2026

Open Media →

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