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A Leading Role Signature Alice Child Dress Up
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A Leading Role Signature Alice Child Dress Up

$149.99

Tick Tock--better hurry or you'll be late to the tea party! Our beautiful blue velvet dress features a Peter Pan collar and tiered skirt with eyelet lace detailing. Crystal gems down the center of the pleated chiffon bodice--topped off with a jeweled black bow broach. Intricate white embroidered removable apron, lace gloves and velvet bow headband capture Alice’s classic storybook look perfectly. Comes on padded hanger. Keepsake quality.

SizeSize Chart
Quantity
1
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Size Chart

Toddler

SizeHeightWeightAgeChestWaist
XXS (3)34-37″29-32 lbs3 years21″20½″
XS (4)38-41″33-36 lbs4 years22″21″

Child

SizeHeightWeightAgeChestWaist
S (5/6)42-48″37-50 lbs5/6 years23-24″21½-22″
M (7/8)49-54″51-67 lbs7/8 years25-27″22½-23½″
L (9/10)55-60″68-85 lbs9/10 years28-30″24-25″

Measurements in inches unless noted. Between sizes? We recommend sizing up for longer wear — imagination grows fast.
Shipping & Delivery
Orders are typically processed and shipped within 1–3 business days. Standard US shipping takes 3–7 business days. Free shipping on orders over $99.
Returns
30-day returns from the date of purchase for unworn items with tags attached. Exchange for a different size and we’ll email you a prepaid label — no restocking fee. Prefer store credit? The 15% restocking fee is waived. Refunds are issued to the original payment method within 7–10 business days, less a 15% restocking fee — waived on your first order with us — with return shipping at your own cost. Full returns policy.

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Free ShippingOn orders $99+
Easy Returns30 day returns
Premium QualityKeepsake pieces
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Shipping & Delivery

Processing Time

Orders are typically processed and shipped within 1–3 business days after payment confirmation. Processing times may vary during peak seasons or promotional periods.

Shipping Methods

We offer standard shipping, expedited shipping, and international shipping. Available methods are displayed at checkout.

Shipping Rates

Rates are calculated based on the weight of your order, destination, and selected shipping method — shown at checkout before you complete your purchase. Free shipping applies to orders over $99.

Delivery Time

Standard shipping within the contiguous United States typically takes 3–7 business days; expedited shipping may arrive within 1–3 business days. International times vary by country.

Order Tracking

Once your order ships, you'll receive a confirmation email with a tracking number to monitor your shipment.

Shipping Restrictions

We currently ship to addresses within the United States and select international destinations. We're unable to deliver to P.O. boxes or APO/FPO addresses at this time.

Customs & Import Duties

For international orders, customs and import duties may apply on delivery and are the responsibility of the recipient.

Order Modifications

Once an order is placed, we're unable to modify the shipping address or method — please double-check your details before purchase.

Lost or Damaged Shipments

If your order is lost or damaged in transit, contact us immediately at hello@aleadingrole.com so we can help.

Returns & Exchanges

Return & Refund Policy

We offer a 30-day return policy from the date of purchase. Items must be in their original condition — unworn, unwashed, and with all tags attached.

Your Three Options

  1. Exchange for a different size — the same piece in a different size. There is no restocking fee, and we email you a prepaid return label so the postage is on us. Your replacement ships once your original reaches us and passes inspection. If the size you need has sold out, we will tell you straight away and you can take store credit or a refund instead.
  2. Store credit — take store credit instead of a refund and the 15% restocking fee is waived, so you keep the full value of the piece to spend on anything in the collection. We email you a prepaid return label for this too, so the postage is on us.
  3. Refund — issued to the original method of payment, less a 15% restocking fee. Return shipping is at your own cost.

How to Start a Return or Exchange
Start online at aleadingrole.com/pages/start-a-return. Enter your order number and the email on the order, choose the pieces coming back and the reason, then choose an exchange, store credit or a refund — you will see exactly what each one is worth before you decide. Your return is confirmed on the spot, and where a prepaid label applies it arrives by email straight away. There is no authorization number to wait for.

Return Shipping
We cover return shipping when you are exchanging for a different size, when you are taking store credit, when the item is defective, or when the return is due to a mistake on our part — we will email you a prepaid label. You cover it only when you are returning for a refund to your original method of payment.. Please package items securely and use a trackable service.

Refunds and Store Credit
Once approved, refunds are processed to the original payment method within 7–10 business days, less the 15% restocking fee (waived on your first order with us). Store credit is issued as soon as your return passes inspection, with no restocking fee deducted. Original shipping costs are non-refundable.

Restocking Fee
A 15% restocking fee applies to refunds(waived on your first order with us). It is waived entirely if you take store credit instead, and it does not apply to size exchanges or to items that are defective or sent in error.

Non-Returnable Items
For hygiene and safety reasons, earrings, swimwear, and perishable goods cannot be returned.

Time Limit
Returns and exchanges must be initiated within 30 days from the date of purchase. Returns received after this period may not be accepted.

Full details are on our returns page: aleadingrole.com/pages/returns

Read the full returns & exchanges page

FAQ

How quickly will my order ship?

Orders are processed within 1–3 business days, with standard US delivery in 3–7 business days. Orders over $99 ship free.

What is your return window?

30 days from the date of purchase, for items in original condition with tags attached. Exchanges, store credit and refunds each work a little differently — see Returns & Exchanges for the current terms.

Are your licensed pieces official?

Yes — A Leading Role holds licensing deals with Disney, Universal, Mattel and more. Every licensed piece is an official, approved product.

What sizes do you offer?

Most children's dress up runs 3/4 through 9/10, and premium adult pieces run 2XS through 3XL, varying by style. Check each product page and the Size Guide.

How do I care for my dress up?

Each piece includes care instructions. Most premium pieces are gentle-cycle or spot-clean to protect elevated fabrics and details.

Do you ship internationally?

Yes, to select international destinations. Customs and import duties are the recipient's responsibility.

Terms & Conditions

Acceptance of Terms

By using this website you agree to be bound by these terms. If you do not agree with any part of these terms, you may not access or use our website.

Lawful Use

The website is provided for lawful purposes only. You may not engage in activity that disrupts its operation.

Intellectual Property

All content — text, graphics, imagery, and software — belongs to A Leading Role or its licensors and is protected by copyright law.

Accounts

If you create an account, keep your login credentials confidential; you are responsible for all activity under your account.

Limitation of Liability

A Leading Role is not liable for indirect, incidental, special, or consequential damages arising from use of this website.

Changes to These Terms

We may update these terms from time to time; changes take effect upon posting.

Questions

Contact hello@aleadingrole.com with any questions about these terms.

Privacy Policy

Information We Collect

We collect personal details such as names and addresses, usage data about browsing patterns, and cookies to enhance your experience.

How We Use It

We use your personal information to process orders, deliver products, and provide customer support, and to personalize your experience.

Marketing

With your permission, we send promotional emails about products and offers. You can opt out of these communications at any time.

Sharing

We share information only with trusted service providers who help with website operations, payment processing, and order fulfillment — and when required by law.

Security

We implement safeguards against unauthorized access, though no method of transmission over the internet is 100% secure.

Your Rights

You can access, update, or delete your personal information and restrict certain processing by contacting us.

Questions

Contact hello@aleadingrole.com with any privacy questions.

Cookie Policy

What Cookies Do

Cookies are small files stored by your browser that help the site remember your preferences, keep your cart, and understand how the site is used.

What We Use

Essential cookies (cart and checkout), preference cookies (your settings), and analytics cookies (anonymous usage patterns that help us improve the experience).

Your Choices

You can control or delete cookies through your browser settings. Disabling essential cookies may affect checkout functionality.

Questions

Contact hello@aleadingrole.com with any questions about cookies.

Careers

Working at A Leading Role

We're a Los Angeles luxury dress up house working with the world's most beloved stories — Disney, Universal, Mattel, and more. Small team, big stage.

Who We Look For

Designers, patternmakers, producers, and storytellers who believe play deserves keepsake craftsmanship.

How to Apply

Send your portfolio or résumé to info@aleadingrole.com with the role you're dreaming of in the subject line. We read everything.

Affiliates

The Program

Creators and publishers earn commission sharing A Leading Role's premium dress up with their audiences.

What You Get

Competitive commission, early access to new collections and licensed drops, and creative assets styled to the brand.

Apply

Email info@aleadingrole.com with your channels and audience — we'll be in touch with next steps.

Contact Us

Customer Care

hello@aleadingrole.com

Licensing & Partnerships

info@aleadingrole.com

Studio

Los Angeles, California

Open the full contact page →

About Us

A LEADING ROLE is a luxury dress up brand — offering the highest quality fantasy apparel and accessories for all ages.

Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more!

All of our dress up is beautifully crafted with elevated fabrics and storytelling details — transforming play from imagination to real life.

Read our full story →

Our Capabilities

A full-service house, staged in eight acts:

Design & Creative · Pattern & Sample · Manufacturing · Global Sourcing · Packaging & Branding · Logistics & Fulfillment · Content & Production · Licensing & Partnerships

Explore all capabilities →

Media

Stories from the studio, the stage, and everywhere between:

From FAO Schwarz to Center Stage
Aug 12, 2026

The Art of the Licensed Collection
Jul 28, 2026

Crafted for the Spotlight
Jul 9, 2026

Open Media →

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